Set Up Competitor Monitoring
Learn how to add competitors and run comparison analysis.
Add Competitors
In the brand details panel, click 'Manage Competitors', or navigate to the Competitive Analysis page in the left sidebar. Click 'Add Competitor', enter the competitor's name and website domain. We recommend adding 3-5 key competitors for meaningful comparison data.
Competitive Comparison Analysis
After adding competitors, the system will automatically analyze their performance in AI search results during each monitoring run. On the Competitive Analysis page, you can view visibility differences between your brand and each competitor across different queries and platforms.
Competitive Gap Analysis
The system automatically calculates competitive gap scores, identifying where competitors outperform your brand in specific queries and platforms. This data helps you develop targeted optimization strategies and focus efforts where competitors are leading.
💡 Tips
- •Choose brands that directly compete with you rather than broad industry players
- •Periodically review your competitor list to ensure it reflects the current competitive landscape
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