Understanding Visibility Scores
Deep dive into how visibility scores are calculated and how to interpret them.
What is a Visibility Score?
The visibility score is a comprehensive 0-100 metric that measures your brand's exposure performance in AI search results for a specific query on a specific platform. Higher scores indicate better visibility.
Score Components
The visibility score consists of multiple dimensions: whether the brand is mentioned (base score), whether it's the primary recommendation (bonus), the positivity of the mention (sentiment analysis), and the authority of citation sources. The system combines these dimensions to generate the final score.
How to Improve Your Score
Key strategies to improve visibility scores include: optimizing the structure of official brand content, increasing authoritative third-party reviews and citations, ensuring product information consistency across content platforms, and regularly publishing high-quality industry content.
💡 Tips
- •Scores for the same query may vary significantly across different AI platforms — this reflects differences in training data and recommendation logic
- •Tracking score trends over time is more valuable than any single score reading
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